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Your Logo is not your brand

March 15, 2018

Often you will hear about the importance of consistency when using your logo in your marketing efforts, but there should be consistency to elements that go beyond your logo.

A logo is the graphic that signifies your company, but what if you covered up that graphic? What other marketing messages define your organization without it?

Your brand is a reflection of how your organization is perceived and how others relate to it. It is the voice, the identity and the heart of your organization and when combined with your logo it should effectively reach your audience and communicate your company values, and the experience you want your audience to have when they interact with your business.

Through consistency we build the brand, and through marketing and public relations activities, we share the brand.

Need help with your brand identity?  Contact us today to start the conversation.

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