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Canada’s Anti Spam Legislation… 



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Canada’s Anti Spam Legislation… What you don’t know could cost you your business.

March 1, 2018

Canada's anti-spam legislation (CASL) came into effect July 1, 2014. It requires Canadian and global organizations that send commercial electronic messages such as emails or text messages from or to Canada receive consent from the recipients before sending the messages.

Old news right? That's what I thought too, so imagine my surprise when this past week alone I met with three separate business owners in very different industries who were completely unaware of what the law was or that it even existed.

Should I be surprised?  Well, now that I think of it, when I was searching for resources to help me with my own start up in Canada, I don’t recall seeing anything about the anti-spam legislation referenced in any templates or websites, and if it was, I completely missed it.

Chances are if you’re in marketing like me, you are familiar with CASL and I suspect the majority of business owners are likely aware of the law as well. However, if they don’t have that in house marketing resource as I have recently discovered there are many out there who have no idea and could be putting their business in jeopardy by not complying with the legislation.

So if email marketing is a part of your business plan,  here is are a few points you should know when it comes to CASL.

  1.  It is against the law if you send unsolicited commercial emails or text messages from or to Canada without having prior consent from the recipients.
  2. Under CASL, legitimate complaints about these unsolicited emails or texts can be turned over to The Canadian Radio-television and Telecommunications Commission (CRTC), which may investigate to determine if the message violates CASL.
  3. Penalties for the most serious violations can go as high as $1 million for individuals and $10 million for businesses. In fact since the law was introduced, organizations such as Rogers Media, Kellogg Canada and Toronto based Porter Airlines have all paid hefty fines for not complying with Canada's anti-spam legislation.


For more information on CASL visit  http://fightspam.gc.ca

Need help with understanding the anti-spam law? Contact us to get the conversation started! 

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