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Choosing the Right Promotion Products

February 24, 2017

As I sit here working on my own brand I look around my home office and I realize that I have become quite the little collector of promotional items over the years.

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Canada’s Anti Spam Legislation… What you don’t know could cost you your business. 

March 1, 2018

Canada's anti-spam legislation (CASL) came into effect July 1, 2014. It requires Canadian and global organizations that send commercial electronic messages such as emails or text messages from or to Canada receive consent from the recipients before sending the messages.

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Your Logo is not your Brand

March 5, 2018

Often you will hear about the importance of consistency when using your logo in your marketing efforts, but there should be consistency to elements that go beyond your logo.

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Overwhelmed by where to begin with social media for your business?

March 19, 2018

The world of social media for business has grown tremendously and more and more organizations are extending their marketing efforts to include an online presence with the use of social media. Yet, often I still hear business owners say “I know we really should be on social media, but we don’t have anything to post”.

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The world of social media for business has grown tremendously and more and more organizations are extending their marketing efforts to include an online presence with the use of social media. Yet, often I still hear business owners say “I know we really should be on social media, but we don’t have anything to post”.

It doesn’t matter if you are a company the size of Coca-Cola or you are a single person operation, if you choose to include social media as part of your overall marketing strategy, to be successful at it, you will need a well thought out plan that includes the following:

Decide how social media fits into your overall business plan. Social media for business is less about selling your product or service and more about engaging with your audience. It’s about the interaction and experience your audience has when connecting with your brand. Think of it as a window with a view to your organizations culture.

Set clear and concise goals. Try to think of 4-5 overall goals you want to reach and set measurable targets within each goal and conduct regular audits through analytics to determine if you are getting the desired outcome.

Choose your platform. With traditional marketing you wouldn’t advertise in every single magazine or radio station in the city, so you shouldn’t feel that your business needs to be on every social media platform either. Research what is available and decide what platforms are best suited for your business.

Plan your content. By creating a content schedule you are planning your social media posts in advance so that you’re not stuck and struggling to find content to post at the last minute.

Be consistent with your content. Your social media presence should follow the same branding and reputation that your business is known for. You will be sharing your brand with an entirely new audience so ensure that your content represents your brand accurately.

By creating a plan before you begin, it’s easier to measure your success or identify areas that require improvement.  It won’t happen overnight, but as the saying goes, “If you build it, they will come.”

Need help with your social media? Contact us  to get the conversation started! 

Applying for Awards is Good Business 

April 17, 2018

Whet​her your organization has been around for years or you are just starting out, a great way to build credibility and create positive public relations is through applying for business and industry focused awards.

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Taking the bad with the good....Why you should encourage online customer reviews.

June 12, 2018

I recall a few years back having quite an in-depth conversation with a company owner about getting his business on social media.

His response was “why would I want to open the door to have anyone who doesn’t like me or my company write negative things where everyone can see it?”  To which I replied “Just because they’re not writing it on social media doesn't mean that they aren’t saying it at other places”. I went on to explain that “opening that door” would be a prime opportunity for him to address those comments right from the owner.

There’s no doubt that the Internet has changed how we do business and having negative comments about your business displayed publicly can be challenging, but it will eventually help improve your business.

Nobody likes to see a bad review about their business and there are times where you simply can’t please everyone, but reviews allow you to see trends and identify areas for improvement. Why would you want to continue to do something customers don’t like? If no one tells you about it, how would you know to change it. Opening that door for reviews allows you to have one-on-one interaction with customers.

When people comment online about a bad experience, they are often in the moment. They are angry, they are frustrated and maybe they even feel like they’ve been ripped off.  They comment on line because they want to be heard, and through a short series of conversations often you will be able to fix it and turn that negative experience around.

As quickly as we tend to complain about a business, I believe when the experience is a positive one, we tend to praise them just as often, especially if you were able to turn an unhappy customer into a happier one.

When my clients ask me about how to handle negative reviews on line, I offer this advice:

1. Unless the comment is threatening, offensive, racist, or belligerent, do not remove it or block the person commenting. Deleting the comment or blocking them will often anger them even more and make it worse.

2. Respond to the comment publicly and it a timely manner, so others can see that you take the feedback seriously and that you are willing to hear them out and try to make it right.

3. Address the concern, then immediately take it off-line. Don’t ask for details to be shared publicly. Provide them with an email or phone number they can reach out to you or ask for their contact info so you can reach out to them.

  • “I’m sorry to hear you did not have a good experience” Is there a number or email we can reach you at to find out more about this situation, or can you call us at this number and ask to speak to Laura.”

4. When you do get the details and if it’s something you can change, let them know that. Then thank them for taking the time to provide feedback about their experience and encourage them to continue to be a customer.

  • “I just wanted to let you know, we have made the change on our website so that there is no more confusion about that offer. Thank you for taking the time to let us know, we hope to see you again soon. Is there anything else we can assist you with?"

Being proactive when it comes to online reviews not only strengthens your brand and your customer relationships, but it also identifies areas where your business can do better. After all, as business owners isn’t continuous improvement something we all strive for?