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Choosing the Right Promotion Products

As I sit here working on my own brand I look around my home office and I realize that I have become quite the little collector of promotional items over the years.

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Canada’s Anti Spam Legislation… What you don’t know could cost you your business. 

Canada's anti-spam legislation (CASL) came into effect on July 1, 2014. It requires Canadian and global organizations that send commercial electronic messages such as emails or text messages from or to Canada to receive consent from the recipients before sending the messages.

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Your Logo is not your Brand

Often you will hear about the importance of consistency when using your logo in your marketing efforts, but there should be consistency to elements that go beyond your logo.

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Overwhelmed by where to begin with social media for your business?

The world of social media for business has grown tremendously and more and more organizations are extending their marketing efforts to include an online presence with the use of social media. Yet, often I still hear business owners say “I know we really should be on social media, but we don’t have anything to post”.

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The world of social media for business has grown tremendously and more and more organizations are extending their marketing efforts to include an online presence with the use of social media. Yet, often I still hear business owners say “I know we really should be on social media, but we don’t have anything to post”.

It doesn’t matter if you are a company the size of Coca-Cola or you are a single person operation, if you choose to include social media as part of your overall marketing strategy, to be successful at it, you will need a well thought out plan that includes the following:

Decide how social media fits into your overall business plan. Social media for business is less about selling your product or service and more about engaging with your audience. It’s about the interaction and experience your audience has when connecting with your brand. Think of it as a window with a view to your organizations culture.

Set clear and concise goals. Try to think of 4-5 overall goals you want to reach and set measurable targets within each goal and conduct regular audits through analytics to determine if you are getting the desired outcome.

Choose your platform. With traditional marketing you wouldn’t advertise in every single magazine or radio station in the city, so you shouldn’t feel that your business needs to be on every social media platform either. Research what is available and decide what platforms are best suited for your business.

Plan your content. By creating a content schedule you are planning your social media posts in advance so that you’re not stuck and struggling to find content to post at the last minute.

Be consistent with your content. Your social media presence should follow the same branding and reputation that your business is known for. You will be sharing your brand with an entirely new audience so ensure that your content represents your brand accurately.

By creating a plan before you begin, it’s easier to measure your success or identify areas that require improvement.  It won’t happen overnight, but as the saying goes, “If you build it, they will come.”

Need help with your social media? Contact us  to get the conversation started! 

Applying for Awards is Good Business 

April 17, 2018

Whet​her your organization has been around for years or you are just starting out, a great way to build credibility and create positive public relations is through applying for business and industry focused awards.

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Sell the problem you solve, not the product

January 29 2019

It's not always about closing the sale, sometimes providing that extra value add is what set's you apart.

Your competitors may have the same skills, price point, product or service as you, but one way to set yourself apart is by actively seeking ways to share your industry knowledge and expertise!

By educating and creating awareness through things like blogging, joining a committee, a panel or simply sharing on social media, you are positioning yourself as a subject matter expert in your field and adding value to your customers/ potential customers without selling a thing!

"If you build it, they will come"(Field of Dreams)

5 Ways Your Small Business Can Be A Good Corporate Citizen

March 16, 2019

Just because you’re not a large corporation, doesn't mean you can't be considered a strong corporate citizen.

Social responsibility benefits businesses of all sizes, and having your small business active with charities puts your company in a positive light and provides opportunities to build relationships and meet potential new customers.  Consider some of these ideas when you're looking for ways that your small business can contribute without breaking the bank!

1. Use the power of social media

When you can’t give money, but still wish you could do more, sharing information about a cause within your social media network is a great way to help promote that organization.

2. Put a collection jar on the counter

If you have a store, place a donation jar in an area that customers can donate to before or after they shop. Be sure to have some information about the charity or cause next to it, either with flyers or a small poster that explains what the charity is and how the donations will benefit the organization. If the security of the jar is a concern, simply explain to customers that your business is supporting that charity and ask if they would like to donate.

3. Make giving back part of your referral program

For every new customer you get through a referral, you make a donation to a charity. If you have a happy client base already, then chances are they are willing to refer you anyway but will be happy to help you out even more if it means that they are also doing their part to give back.

4. Donate your skills and time

So many charities and non-profits survive purely through the efforts of volunteers. Donating your time and expertise while using the power of your own network is a great way to contribute and can be as valuable if not more than a financial contribution.

5. Encourage your team to volunteer or take part in a fundraising event

Register for a charity walk or run as a corporate team. Take part in a community clean up. Charity team building activities and events create meaningful relationships and provide opportunities to create stronger bonds with your team. Demonstrate to your staff that giving back is a priority for your organization.

The actions you take big or small will make an impact, and you may even be surprised of all the positive benefits your small business will get in return!